Make improvements by small steps

Almost everyone strives to improve their business, but it is almost impossible to achieve a single improvement of 20%. However it is a lot more achievable if we try to obtain 20 different small improvements, each of 1%.

The website in this link contains examples of small improvements that could each achieve results of between 1% and 3%. These are therefore manageable to implement, as well as being encouraging to complete.

TIP: Print the suggestions in the download and discuss these with your staff so that there is support for the plans. Then implement them and reinforce each project at your regular staff meetings.

Click here to go to the page: Then scroll to >Staff Training


Click here to view the download.

Forms an optometrist can use for employee management

Having good records is important in every business, especially when it comes to the management of employees. The website in this link has a collection of forms for interviewing job applicants; doing performance reviews; and employee suggestions.

TIP: Print the forms and implement them in your practice. The employee management will be more professional; applicant selection will be more effective; there will be a reduced potential for misunderstandings; and staff will feel more involved in the success of your business.

Click here to go to the page:  Then scroll to  >Forms & Misc


Click here to view the download.

What are suitable topics for optometry staff meetings

Most optometrists tell us that staff meetings are a good idea, but many of them they have trouble finding suitable topics.

One of the best areas is Staff Training, so that the skills for better patient care are improved.  The website in the link below has several different handouts for topics related to optometry staff training. These include: Understanding Visual Acuity; Frequent Questions; Delivering New Spectacles; Types of Contact Lenses; Common Eye Diseases; Positive Communication; Using Demonstrations; etc.

TIP:  Print one of these handouts and ask a staff member to lead a discussion on the topic at your next staff meeting. This staff member will feel confident because the discussion material is already prepared.

Click here to go to the page:  Then scroll down to  >Staff Training


Click here to view the download about ‘Understanding Visual Acuity’ (as an example of one of the suggestions).

How to make a handout about polarized spectacle lenses

We have previously discussed handouts for Patient Education about eye conditions like myopia and cataract.

This download in this link is about polarized spectacle lenses, explaining the features of what they are and the benefits for patients who wear them. (There is also a similar one about anti-refection lenses).

TIP: Print each handout and make photocopies with the header banner replaced by your letterhead. Then use these as handouts to support the advice that you give to your patients.

Click here to go to the page:  Then scroll to  >Patient Education


Click here to view the download for polarized lenses.

How to measure the usable corridor width with progressive spectacle lenses

Progressive spectacle lenses are an attractive option over the older bifocal lens designs. However, progressive lenses have their own challenges and they demand greater accuracy in lens positioning and optical dispensing.

One of the biggest problems is when progressive lens performance is not as expected, such that the patient experiences problems with a small or narrow field of view for reading. The download on this website is an explanation of how to use the ‘Usable Corridor Width Scale’.

TIP: Print the notes and use these for staff training. The results will help staff to understand whether the horizontal lens positioning is too wide or too narrow; and which lens (R or L) has the error.

Click here to go to the page:


Click here to view the download.

How an optometrist can get more website visits

Every website is more valuable when it has more visitors, so a good way to get more people to visit your website is to have links from other respected websites. One example is the International Directory of Optometrists. To help eye-care providers, the website linked below offers free links to your business website.

TIP:  Add a free listing of your optometry business website to this international directory.

Click here to go to the page:

A survey of new patients by an optometrist

Advertising is expensive, so it’s important to understand what is actually working. If we measure the facts we will know where our new patients are really coming from.

The website in this link includes a download of a short survey for new patients to complete in the waiting room. It only takes one minute for each patient, but the combined results will be very informative. It is also a good idea to repeat the survey over time, to see how the results change when different types of advertising are used.

TIP: Print the A5 survey and make photocopies. Place these on a clipboard and invite patients to give their feedback when they arrive for an appointment. A sample size of 50 completed surveys should give a meaningful result.

Click here to go to the page:  Then scroll to >Forms & Misc


Click here to view the download directly.

How to make your own eyecare handouts


Giving people reliable information about their eyes and vision is an excellent way to build an optometry practice.

The website linked here has several Patient Education handouts available. These include myopia, hyperopia, astigmatism, presbyopia, glaucoma, cataract & diabetic eye damage.

TIP: You can print each handout and make photocopies with the header banner replaced by your own letterhead. You can then use these to support the clinical advice that you give to patients.

Click here to go to the page:  Then scroll to >Patient Education


Click here to view the A4 download for myopia, as one example.