How to grow an optometry practice

One of the most common complaints from optometry practices in developed countries is that they are not busy enough.

Needing more patients is one thing, but doing something about it seems to be the challenge. The website in the link below has a practical plan for activities to make any practice busier.

TIP: Print the plan and work through each step and project. Delegate some of the tasks so that staff are involved and empowered. Be sure to take measures of the results – remember if you want to improve something, measure it!

Click here to go to the page: Then scroll to >Practice Growth

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Click here to view the download.

How an optometrist can get more website visits

Every website is more valuable when it has more visitors, so a good way to get more people to visit your website is to have links from other respected websites. One example is the International Directory of Optometrists. To help eye-care providers, the website linked below offers free links to your business website.

TIP:  Add a free listing of your optometry business website to this international directory.

Click here to go to the page:

A survey of new patients by an optometrist

Advertising is expensive, so it’s important to understand what is actually working. If we measure the facts we will know where our new patients are really coming from.

The website in this link includes a download of a short survey for new patients to complete in the waiting room. It only takes one minute for each patient, but the combined results will be very informative. It is also a good idea to repeat the survey over time, to see how the results change when different types of advertising are used.

TIP: Print the A5 survey and make photocopies. Place these on a clipboard and invite patients to give their feedback when they arrive for an appointment. A sample size of 50 completed surveys should give a meaningful result.

Click here to go to the page:  Then scroll to >Forms & Misc

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Click here to view the download directly.

How can an optometrist attract more patients

The most common complaint from optometrists in many countries is that they do not have enough patients. They say that they are trained, equipped and ready, but that their challenge is that they are not busy enough.

The website linked below has a free download that is a practical plan to be implemented by the practice owners and staff. (The worksheet plan is also supported by a separate discussion paper on the same subject, on the same website).

* This plan was originally published in the book What Patients Want

TIP: Print the worksheet plan and discuss it with all practice staff. The results are designed to be measurable, so assign appropriate tasks and then monitor these to the completion of each step.

Click here to go to the page:  Then scroll to >Practice Growth

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Click here to view the A4 download.