Advertising is expensive, so it’s important to understand what is actually working. If we measure the facts we will know where our new patients are really coming from.
The website in this link includes a download of a short survey for new patients to complete in the waiting room. It only takes one minute for each patient, but the combined results will be very informative. It is also a good idea to repeat the survey over time, to see how the results change when different types of advertising are used.
TIP: Print the A5 survey and make photocopies. Place these on a clipboard and invite patients to give their feedback when they arrive for an appointment. A sample size of 50 completed surveys should give a meaningful result.
Click here to go to the page: Then scroll to >Forms & Misc
Click here to view the download directly.